Category lighting

Mixed Signals from GM

The Buick, Cadillac, GMC and Chevy brands have earned GM a place in the American legacy automaker landscape. Staples like Corvette, Suburban, and Escalade have cemented this heritage. Have these durable staples run their course or will they adapt to…

Driver Etiquette: Signaling

A recent experience has prompted a post about driver etiquette. It involves a large truck – not unlike the one you see above. I am experiencing increasingly more and more large trucks on the freeway. Evidently, some folks have no…

Lighting / Signals

We have all marveled at the advancement of EVs and Tesla in particular. Here I will comment on human factors and whether Tesla hit the mark or missed it when it comes to lighting. Any ad agency wants to promote…